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Certification Keynote Breakfast

Certification Keynote Breakfast

Dr. Simone Ahuja

Sponsored by PNC

Strategist and Author, Disrupt Yourself; Author, Jugaad Innovation


Fast and Frugal Intrapreneurship: Solving Problems with the Resources You Already Have

For treasury and finance professionals, solving the biggest problems starts with utilizing existing resources. Great things can be accomplished when pairing a growth mindset and a simple toolkit. Based on her research in emerging markets and her bestselling book, Jugaad Innovation, Dr. Simone Ahuja shares inspiring stories of frugal innovators who solve problems large and small with the right mindset and a set of guiding principles. This high-value, low-resource approach to problem-solving occurs at the intersection of business, design, and social innovation, provides attendees with tactics and strategies for using creativity to reframe problems as opportunities while also gaining support for new ideas to move faster and have a greater impact.  


Dr. Simone Bhan Ahuja is the founder of Blood Orange, a global innovation and strategy firm headquartered in Minneapolis, USA. She is co-author of the international bestseller, Jugaad Innovation, called “the most comprehensive book yet on the subject” on frugal innovation by the Economist. This practical innovation playbook makes clear how and why leaders must support the passionate and purpose-driven “intrapreneurs” inside their organizations to drive innovation and achieve sustainable growth. Dr. Ahuja has served as an advisor to MIT’s Practical Impact Alliance and Judge Business School at the University of Cambridge. She provides innovation and strategy advisory and consulting services to organizations including 3M, UnitedHealth Group, Procter & Gamble, Target Corp, Stanley Black & Decker, and the World Economic Forum. Dr. Ahuja is a regular contributor to the Harvard Business Review online, a member of the Board of Trustees of the Walker Art Center in Minneapolis, and a practitioner of improvisational comedy.

The Certification Keynote Breakfast is restricted to CTPs, FPACs and CCMs.